{"title":"The baby essentials","description":"","products":[{"product_id":"baby-body-lotion","title":"Luxury Baby Body Lotion","description":"\u003cp\u003e\u003cem\u003eWrap your baby's delicate skin in lasting comfort with our certified organic Baby Body Lotion. Specially crafted to deeply nourish and hydrate, this gentle formula helps protect the skin's natural barrier while keeping it irresistibly soft, smooth, and healthy. Enriched with omega-rich cloudberry and linseed extracts, it provides long-lasting moisture and soothing care, making it the perfect everyday lotion for your little one's delicate skin.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOur premium Baby Body Lotion is thoughtfully formulated to provide more than just hydration—it delivers complete daily nourishment for your baby's delicate skin. Unlike many lotions that simply moisturise the surface, this advanced formula helps strengthen the skin's natural protective barrier while locking in long-lasting moisture, keeping skin soft, smooth, and comfortably hydrated throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePowered by nutrient-rich cloudberry and linseed extracts, it helps defend and support delicate skin against dryness. Organic aloe vera juice and sodium PCA provide deep, soothing hydration, while luxurious shea butter and cocoa butter replenish moisture and leave skin feeling silky without a greasy residue. Vitamins C and E deliver antioxidant protection to help maintain healthy-looking skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFast-absorbing, gentle, and suitable for everyday use, this lotion comforts sensitive skin while helping to reduce dryness and keep your baby's skin naturally soft, nourished, and protected from head to toe. Simply massage onto clean, dry skin whenever extra hydration is needed for lasting softness and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVolume 190 ml \/ 6.42 fl oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg data-v-e29a3009=\"\" class=\"logo\" width=\"60\" height=\"60\" alt=\"Ecocert COSMOS Organic\" data-src=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA==\" src=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA==\" srcset=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA== 60w, https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD0xMjA= 120w\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"UTF-8\"\u003e🧴 \u003cstrong\u003eDermatologically Tested\u003c\/strong\u003e\u003cbr\u003e🌾 \u003cstrong\u003eGluten Free\u003c\/strong\u003e\u003cbr\u003e🌰🚫 \u003cstrong\u003eNut Free\u003c\/strong\u003e\u003cbr\u003e🌿 \u003cstrong\u003eVegan\u003c\/strong\u003e\u003cbr\u003e🍃 \u003cstrong\u003eOrganic Certified\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-v-daca0704=\"\" class=\"attribute-title\"\u003eAroma - Floral aroma with sweet touch of almond blossom and sweet vanilla background\u003c\/p\u003e\n\u003cp data-v-daca0704=\"\" class=\"attribute-title\"\u003eSkin type - All skin types. For \u003cspan\u003eDehydrated skin, Sensitive skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-v-458c1d06=\"\" class=\"attribute-value ck-content\"\u003e\n\u003cp\u003eINGREDIENTS \/ INCI: Aloe Barbadensis (Aloe) Leaf Juice➀, Helianthus Annuus (Sunflower) Seed Oil➀, Caprylic\/Capric Triglyceride, Glycerin➁, Glyceryl Stearate Citrate, Pentylene Glycol, Cetearyl Alcohol, Olea Europaea (Olive) Fruit Oil➀, Parfum\/Fragrance, Rubus Chamaemorus (Cloudberry) Fruit Extract➀, Cellulose, Sodium PCA, Linum Usitatissimum (Linseed) Seed Extract➀, Xanthan Gum, Butyrospermum Parkii (Shea) Butter➀, Theobroma Cacao (Cocoa) Seed Butter➀, Aqua\/Water, Ascorbyl Palmitate, Sodium Phytate, Tocopherol, Lactic Acid, Vanillin\u003c\/p\u003e\n\u003cp\u003e➀Ingredients from organic farming\u003c\/p\u003e\n\u003cp\u003e➁Made using organic ingredients \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp data-v-daca0704=\"\" class=\"attribute-title\"\u003e \u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":56925369925956,"sku":"216855","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9232\/1092\/files\/pic_1_6c8cd811-8487-46ea-a0c8-22f3014b4b63.png?v=1783530641"},{"product_id":"gentle-baby-shampoo","title":"Luxury Gentle Baby Shampoo","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cem\u003eCreated for life’s most delicate moments, this baby shampoo goes beyond gentle—it’s a purer, organic care experience you can trust. Unlike conventional formulas, it cleanses softly without harsh chemicals, leaving your baby’s skin and hair naturally nourished, comforted, and protected every day.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eGive your baby the gentlest start to healthy hair and scalp care. This ultra-mild shampoo cleanses softly without stripping essential moisture, leaving hair silky, fresh, and effortlessly manageable after every wash.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eInfused with organic aloe juice to calm and hydrate, and betaine to enhance softness, it nurtures from root to tip while maintaining natural balance. Added prebiotics help support a healthy scalp environment, while soothing linden flower extract comforts even the most sensitive skin.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eThe result is more than just clean hair—it’s daily care that protects, nourishes, and keeps your baby feeling comfortable and cared for.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003eTo use, apply a small amount to wet hair, gently lather, and rinse thoroughly. Avoid contact with eyes.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cspan\u003eVolume 400 ml \/ 13.53 fl oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cimg data-v-daca0704=\"\" class=\"certificate-image\" width=\"60\" height=\"70\" alt=\"Ecocert COSMOS Organic\" data-src=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA==\" src=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA==\" srcset=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA== 60w, https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD0xMjA= 120w\"\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:align-top\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e🧴 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDermatologically Tested\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🌾 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGluten Free\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🌰🚫 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNut Free\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🌿 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🍃 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrganic Certified\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-v-daca0704=\"\" class=\"attribute-title\"\u003eSkin type - All skin types\u003c\/p\u003e\n\u003cp data-v-daca0704=\"\" class=\"attribute-title\"\u003e\u003cspan\u003eCare for sensitive skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-v-daca0704=\"\" class=\"attribute-title\"\u003eAroma - Floral aroma with sweet touch of almond blossom, fruity notes of sweet and sour cherry on powdery and vanilla sweet background\u003c\/p\u003e\n\u003cp\u003eINGREDIENTS \/ INCI: Aloe Barbadensis (Aloe) Leaf Juice*, Sodium Coco-Sulfate, Rosa Damascena (Rose) Flower Water*, Cocamidopropyl Betaine, Coco-Glucoside, Sodium Cocoamphoacetate, Aqua\/Water, Glyceryl Oleate, Linum Usitatissimum (Linseed) Seed Extract*, Sodium Chloride, Tilia Cordata (Linden) Flower Extract*, Citric Acid, Parfum\/Fragrance, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Furcellaria Lumbricalis Extract\u003c\/p\u003e\n\u003cp\u003e➀Ingredients from organic farming\u003c\/p\u003e\n\u003cp\u003e➁Made using Organic Ingredients\u003c\/p\u003e\n\u003cp data-v-daca0704=\"\" class=\"attribute-title\"\u003e \u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":56925398761796,"sku":"216861","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9232\/1092\/files\/derma_picture_shamposs.png?v=1783529511"},{"product_id":"baby-body-wash","title":"Luxury Baby Body Wash ","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cem\u003eGive your baby the gentle care they deserve with our Baby Body Wash, specially formulated to cleanse delicate skin without stripping away its natural moisture. Designed for everyday use from day one, this nourishing formula leaves your little one's skin feeling soft, smooth, and comforted after every bath.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with organic aloe vera juice to soothe and hydrate, calming camomile extract to help comfort sensitive skin, and nourishing linseed extract to support the skin's natural moisture barrier, each wash provides a gentle, caring cleanse. Betaine helps maintain softness, leaving baby's skin feeling healthy, silky, and protected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for delicate and sensitive skin, this mild, tear-friendly formula transforms bath time into a calming, comforting experience for both baby and parent. Simply massage onto damp skin to create a soft lather before rinsing, or add a few pumps to bath water for a gentle, bubbly bath your little one will love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVolume 150 ml \/ 5.07 fl oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg data-v-daca0704=\"\" class=\"certificate-image\" width=\"60\" height=\"70\" alt=\"Ecocert COSMOS Organic\" data-src=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA==\" src=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA==\" srcset=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA== 60w, https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD0xMjA= 120w\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-v-daca0704=\"\" class=\"attribute-value ck-content\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cspan data-v-daca0704=\"\"\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003e🍼 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrganic Certified\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🌿 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🌾 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGluten Free\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🥜🚫 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNut Free\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv data-v-458c1d06=\"\" class=\"attribute-value ck-content\"\u003e\n\u003cp\u003eINGREDIENTS \/ INCI: Aloe Barbadensis (Aloe) Leaf Juice➀, Caprylyl\/Capryl Glucoside, Cocamidopropyl Betaine, Glycerin➁, Butylene Glycol, Pentylene Glycol, Sodium PCA, Sucrose Cocoate, Chamomilla Recutita (Camomile) Flower Extract➀, Linum Usitatissimum (Linseed) Seed Extract➀, Lactic Acid, Vanillin\u003c\/p\u003e\n\u003cp\u003e➀Ingredients from organic farming\u003c\/p\u003e\n\u003cp\u003e➁Made using organic ingredients \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":56938958029124,"sku":"217537","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9232\/1092\/files\/pic_1.png?v=1783529305"},{"product_id":"baby-foaming-wash","title":"Luxury Baby Foaming Wash","description":"\u003ch2\u003eBaby Foam Cleanser\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eDelicately cleanse your baby's skin with this luxuriously soft, soap-free foam, specially developed for even the most sensitive skin. Its light, cloud-like texture glides effortlessly over the skin, creating a gentle cleansing experience that leaves baby feeling fresh, comfortable and cared for.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eEnriched with organic aloe vera juice, soothing camomile and nourishing linseed extract, this carefully balanced formula helps maintain the skin's natural moisture while leaving it feeling soft, smooth and hydrated. Sodium PCA and betaine provide an extra boost of moisture, helping to protect delicate skin from dryness after every bath.\u003c\/p\u003e\n\u003cp\u003eGentle enough for everyday use, this dermatologically tested formula transforms bath time into a calming ritual, offering parents a reassuringly gentle cleanse they can trust from baby's very first baths. Organic certified, vegan, gluten-free and nut-free, it is thoughtfully formulated to care for delicate skin naturally.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVolume 150 ml \/ 5.07 fl oz\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg srcset=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA== 60w, https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD0xMjA= 120w\" src=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA==\" data-src=\"https:\/\/static.selfnamed.com\/r\/aW1hZ2U9L2NlcnRpZmljYXRpb25zL0JXTXdqN1B3UEoxenNjVVp2QTdoX0M3a2gxUDdQUjlYLnBuZyZ3aWR0aD02MA==\" alt=\"Ecocert COSMOS Organic\" height=\"60\" width=\"60\" class=\"logo\" data-v-e29a3009=\"\"\u003e\u003cspan data-v-daca0704=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-v-daca0704=\"\"\u003e\u003cspan\u003e🍼 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eOrganic Certified\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🌿 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eVegan\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🌾 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eGluten Free\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e🥜🚫 \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNut Free\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e Apply to damp skin, gently massage into a soft foam and rinse thoroughly with water. Avoid contact with the eyes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients (INCI):\u003c\/strong\u003e Aloe Barbadensis (Aloe) Leaf Juice➀, Caprylyl\/Capryl Glucoside, Cocamidopropyl Betaine, Glycerin➁, Butylene Glycol, Pentylene Glycol, Sodium PCA, Sucrose Cocoate, Chamomilla Recutita (Camomile) Flower Extract➀, Linum Usitatissimum (Linseed) Seed Extract➀, Lactic Acid, Vanillin.\u003c\/p\u003e\n\u003cp\u003e➀ Ingredients from organic farming.\u003cbr\u003e➁ Made using organic ingredients.\u003c\/p\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":56938997645636,"sku":"217549","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0972\/9232\/1092\/files\/pic_7.png?v=1783531682"}],"url":"https:\/\/beautilities.co\/collections\/baby-care.oembed","provider":"beautilities","version":"1.0","type":"link"}